Department Staff
Organisational Structure
The Health & Fitness Centre is managed by a team of dedicated professionals across multiple service verticals. The structure below reflects the current staffing complement as at the end of FY 2025.
Sanober Asif
Assistant Manager
Physiotherapy
Marium Ramzan
Asst. Physiotherapist
Gymnasium
Alin Shakeel
Gym Instructor
Bisma Noor
Gym Instructor
Aisha Mujahid
Gym Instructor
Bushra Chaudhry
Gym Helper
Abdul Majeed
Gym Technician
Reception
Darakhshan Saleem
Receptionist
01 — About
About the Department
The World Memon Foundation Community Centre Trust (WMFCCT) Health & Fitness Centre was established to serve the community by providing comprehensive, affordable, and professional health and wellness services. Inaugurated in January 2014 and formally launched by the Chairman of the World Memon Foundation, Mr. Arif M.A. Bhimji, on 28th December 2013, the centre has grown into a fully equipped, state-of-the-art facility dedicated to improving the physical, mental, and social well-being of its members.
Located at Hussainabad Block-2, F.B. Area, Karachi, the centre operates under the distinguished umbrella of the World Memon Foundation and remains committed to delivering premium-grade fitness infrastructure at community-friendly pricing. The facility is open to men and women of all age groups, with structured programmes designed to support a healthy and active lifestyle — irrespective of caste, creed, colour, or ethnicity.
AddressHussainabad Block-2, F.B. Area, Karachi-75950, Pakistan
Telephone+92-21-36317640 / 36317601 / 36320524
Emailwmfcct@wmf.edu.pk | info@wmfcct.com
Websitewww.wmfcct.com
EstablishedJanuary 2014 — Over a Decade of Community Service
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Centre Building
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"In the memory of our benefactresses and social workers — philanthropists and devoted leaders who dedicated their noble deeds and services to humanity."
10 — Membership
Membership & Fee Structure
The Health & Fitness Centre offers flexible membership plans across all its service categories, designed to be accessible and affordable for all members.
MonthlyRs. 2,040
Two MonthsRs. 4,080
RegistrationRs. 50
ConsultationRs. 140
Daily TreatmentRs. 200
4-Day PackageRs. 600
8-Day PackageRs. 1,200
Basic (2 Months)Rs. 900
Advanced (2 Months)Rs. 900
Zumba (2 Months)Rs. 900
Popsugar (2 Months)Rs. 900
RegistrationRs. 10
Reiki SessionRs. 200
Psychologist SessionRs. 200
Dietitian (3 Visits)Rs. 150
1-Day WorkshopRs. 90
11 — Scholarship
Health & Fitness Scholarship Programme
The Scholarship Programme reflects the World Memon Foundation's commitment to ensuring that financial constraints do not prevent deserving members of the community from accessing quality fitness and wellness services.
87Total Scholarships Awarded
61Yoga Scholarships
20Physiotherapy Scholarships
6Reiki Scholarships
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Scholarship Award Ceremony
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Programme Impact
✦ Extended access to professional fitness and wellness facilities to deserving members who would otherwise be unable to afford fees.
✦ Contributed to improved physical and mental health outcomes among underprivileged beneficiary groups.
✦ Strengthened community trust and goodwill toward the World Memon Foundation as a socially responsible institution.
✦ Encouraged youth participation in organised fitness activities, contributing to a healthier younger generation.
12 — Workshops
Workshops & Seminars
In 2025, the Health & Fitness Centre continued to position itself as a knowledge-sharing hub by organising educational workshops, wellness seminars, and community health awareness events.
3,290Annual Participants
2/moSessions Per Month
100Per Session Capacity
Rs. 2.96LAnnual Revenue
"Real Lives. Real Transformations. Real Impact."
15 — Budget
Budgeted Admissions — FY 2026-27
| Department / Programme | Admissions | Fee (Rs.) | Revenue (Rs.) |
|---|
| Gymnasium | 6,050 | 2,040 | 12,402,000 |
| Dietitian (3 Visits) | 7,298 | 150 | 1,094,700 |
| Physiotherapy – Consultation | 2,929 | 140 | 410,060 |
| Physiotherapy – Treatment (1 Day) | 1,959 | 200 | 391,800 |
| Physiotherapy – Treatment (4 Days) | 587 | 600 | 352,200 |
| Physiotherapy – Treatment (8 Days) | 514 | 1,200 | 616,800 |
| Reiki Treatment | 2,098 | 200 | 419,600 |
| Psychologist | 920 | 200 | 184,000 |
| Yoga & Fitness – Basic | 990 | 900 | 891,000 |
| Yoga & Fitness – Advanced | 3,960 | 900 | 3,564,000 |
| Aerobics & Fitness – Basic | 270 | 900 | 243,000 |
| Aerobics & Fitness – Advanced | 1,215 | 900 | 1,093,500 |
| Aerobics With Zumba | 1,980 | 900 | 1,782,000 |
| Aerobics With Popsugar | 1,485 | 900 | 1,336,500 |
| 1-Day Workshops | 3,290 | 90 | 296,100 |
| Yoga & Aerobics Registration Fee | 13,190 | 10 | 131,900 |
| GRAND TOTAL | 48,735 | — | 25,209,160 |
Note: Gymnasium registration fee of Rs. 50 per member is included in Gymnasium totals. All figures are budgeted projections for FY 2026-27.
17 — Marketing
Marketing Strategy & Growth Initiatives
The 2025 marketing strategy was designed around a single guiding principle: purposeful growth. The centre deployed a multi-channel, community-first marketing approach combining digital engagement, grassroots outreach, and institutional partnerships.
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Facebook
Health-tip content, programme announcements, and community engagement posts.
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Instagram
Visual content showcasing facilities, member transformations, and events.
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WhatsApp
Broadcast lists for existing and prospective members with video testimonials.
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Email Newsletter
Monthly health tips, event announcements, and programme updates.
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Google Maps
Optimised listing generating increased organic local search traffic.
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Website
Online enquiry pathway for prospective members to register interest digitally.
19 — Conclusion
Conclusion
10+Years of Service
48,735Annual Admissions
87Scholarships
17Staff Members
The Annual Report 2025 of the World Memon Foundation Community Centre Trust — Health & Fitness Centre stands as a testament to over a decade of unwavering commitment to community wellness. From its humble inauguration in January 2014 to the multifaceted, professionally managed facility it has become today, the centre has remained true to its founding mission.
The year 2025 has been particularly significant. The launch of the Psychologist Wellness Counselling Programme marked a pivotal milestone in the centre's evolution from a traditional fitness facility to a truly integrated wellness institution — one that nurtures the mind as rigorously as it conditions the body.
The management, staff, and leadership of the World Memon Foundation Community Centre Trust extend their sincere gratitude to all members, donors, partners, and well-wishers whose continued support makes this work possible.